Cold Email Mastery
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Welcome 🎉

What you should know before we get started
Your welcome video to watch
Cold Email Marketing - The Best Cold Email Template
Module 1: Find Qualified Prospects - PART 1

How to find qualified prospects
What is a Persona
Where to start
How to build a persona
Where to find the information you need
How to use the personas
The Scalelab's Searchable Persona Sheet
Module 1: Find Qualified Prospects - PART 2

LinkedIn V.S Sales Navigator
Hack 1: Boolean Searches
Hack 2: Headcount Growth
Hack 3: Event Participants
Hack 4: View Similar Feature
Watch before moving on to Module 2
Module 2: Create Your Contact Lists - PART 1

How to create your contact lists
Scraping
Extracting a LinkedIn Search
Sales Navigator Extraction
Module 2: Create Your Contact Lists - PART 2

Manual Email Finding
Automated Email Finding
Advanced DIY
List Builders
Email Databases
Email Verification
Watch before moving on to Module 3
Module 3: Write Messages That Get Positive Replies - PART 1

How to write messages that get positive replies
Email Deliverability
Check your domain health
Your technical set up
Warm up your domain
Module 3: Write Messages That Get Positive Replies - PART 2

The structure of great cold emails
The SIVA framework
Your email visual checklist
How to personalize emails
Hyper personalization
Bad Example v.s Good Example
Start with templates
Module 3: Write Messages That Get Positive Replies - PART 3

Follow up strategies
The ideal follow up frequency
How to follow up
Watch before moving on to Module 4
Module 4: Automate and Scale The Process - PART 1

How to automate and scale the process
Contact list building
LinkedIn scraping
Find Emails from a LinkedIn Search Export
Scraping your Sales Navigator search
Find emails from a Sales Navigator Export
Module 4: Automate and Scale The Process - PART 2

Why use a CRM
How to get started with HubSpot
HubSpot set up
Module 4: Automate and Scale The Process - PART 3

How to start emailing
Setting Up Lemlist
How to connect Lemlist and HubSpot
Create your Lemlist campaign
Watch before sending your campaign

The Scalelab's Searchable Persona Sheet

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